Using Prosper202 For Fun And Profit

The key to a money making PPC campaign is figuring out which of your keywords convert into leads, and which do not. So how do you figure out which keywords are the profitable ones? Enter Prosper202.

Prosper202 was developed by Wes Mahler of Tracking202, and is free tracking script that offers real-time tracking of your PPC campaigns. You can download the script from their website, and you will need to host it on your own web server. However, it is recommended that if you are planning on sending a large amount of clicks through the script that you make sure and put it on its own dedicated server.

Once you have everything installed, you will first want to setup your campaigns. Under the setup tab, there is a submenu that displays the different setup steps. You will first need to add in your PPC accounts (ie. Google Adwords, MSN Adcenter, etc) and then input any affiliate networks you are using (Hydra, NeverblueAds, etc).

Next, you will want to insert in the necessary info for the particular offer you are planning to send traffic to. The important part here is to enter the correct affiliate url. You can get this from the CPA network you are currently using. Just make sure to include the subid parameter in the url so Prosper202 can pass along the subids correctly.

The campaign page also has the options to rotate urls and cloak your links. Rotating urls can be very useful as it allows you to test multiple offers and figure out which ones convert the best. Cloaking links is necessary because you never want to show your Affiliate Managers your traffic sources. When someone clicks on your cloaked link, the referrer will show up as the domain you have installed Prosper202 on and not your actual landing page.

For PPC campaigns, you can normally direct link to an offer, or send the visitor to a landing page. If you use a landing page, then you will need to enter it in as well. Once you have done that, you will get a snippet of javascript to install onto your landing page. You will also have to change any links to your offer to the one the Prosper202 gives you as well.

Finally the last required step is to get your link. This is what you will input into your PPC account when setting up your campaign. Depending on the PPC platform you are using, you also may need to add an extra parameter to dynamically track the keyword associated with each click.

To enable real-time tracking of your conversions, you can also get the global tracking pixel from Prosper202 and give it to your Affiliate Manager for placement. This pixel should get placed on the confirmation page of the offer you are promoting and will alert the tracking script whenever a lead or sale has been made. This is an optional step, but if you don’t do it, you will have to manually enter in the subids of the converting sales into Prosper202 yourself.

Once you have gotten everything setup, Prosper202 will do the rest. You can see your clicks and leads in real-time using the Spy View, and you can see all the individual stats for each campaign in the overview page. Now you can figure out exactly which keywords are leading to sales and which ones are not. By having this information at your fingertips, you can take out those non converting keywords and start getting your PPC campaign profitable.