Strategies for Video Search Marketing – What is Video SEO?
Everyone knows that online video is the fastest growing online medium. As of Oct. 2008, not only is it popular, but on the major 5 search engines,video has now passed search as the most popular online activity, according to research released by comScore and covered by ReelSEO.
For internet marketers, online video is a buzz topic right now and the reason is that it is one of the most effective ways to convey your marketing message and brand. However, because online video marketing is such a new phenomena, there are many aspects that are not well understood. Content producers and marketers are clamoring to produce videos for online use, but many do not understand what it takes to get traffic to their videos. The first step in gaining exposure for your online video content is in making certain that it is discoverable. That is where Video search engine optimization, also known as Video SEO comes in.
In order to leverage the power of online video with search, one must first answer the question, “what is video SEO, or video search engine optimization?” Simply stated, it is the art and process of creating online video content in such a way that it is easily discovered and indexed by search engines. Doing this will help to drive maximum exposure to your video content. When we talk about video SEO, there are really 2 separate and distinct strategies for optimizing video online.
“Posted” video SEO is one strategy whereby the goal is to get as many viewers as possible to your video content. “Posted” video is basically when you optimize video content that is uploaded to video sharing websites. The benefit with this strategy is that you can leverage the massive viewing audiences that already exist at these major video destinations like Youtube and metacafe. Additionally, by uploading videos to these video sharing websites, you can leverage the pre-established page rank and authority that these sites have in order to assist you in ranking well within universal search.
When optimizing your video for uploading (“posted” video SEO), it is very important that you choose your target keywords wisely and include these in your titles, descriptions, tags, comments, etc… There are also many services available on the web that allow you to upload your videos to multiple video sharing websites at once. Although there are a few tactics that can help, for the most part, a “posted” strategy does not assist well with driving traffic back to your own website.
While “Posted” video SEO is a great strategy for getting video views, “Hosted” video SEO is a good strategy when your goal is to drive users to your own website. Essentially, “hosted” video SEO is the practice of optimizing your own website video content. Another benefit to this strategy is that it allows website owners to leverage video content to generate high rankings within the major search engines due to the proliferation of universal search
For “hosted” video SEO strategy, it is most crucial that you consider it a holistic approach to website optimization and follow general best practices for optimizing website content. That being said, because search engines can not yet understand the content within a video, it is most important that you optimize your pages utilizing on-page text that is relevant to your video content. There are many tips and techniques for “hosted” video SEO. The following tips are crucial:
1) Make sure that the page with your video on it includes a good amount of relevant on-page text to guide the search engines. Include your keywords in your meta tags, URL string, descriptions, etc…
2)Take advantage of captions, transcripts, related links, meta tags, etc…
3) Keep your videos within a common directory and publish each video to a unique URL
4) Publish a video sitemap or MRSS feed to help guide the search engines to your video content.
5) Create inbound links to your video pages and encourage linking and sharing of your video content.
Whether your strategy is to drive visits to your video or to your website in general, video SEO is an effective way to leverage the power of online video. If you are interested in learning more advanced tips and techniques for either “posted” or “hosted” video content, ReelSEO is the website to visit. They are the only site completely focused on providing resources and information for Video SEO.
Good luck and happy optimization. Get on board with Video SEO today.
Youtube Video Marketing – Create Better Quality Videos Online
Ok so, youre posting videos on YouTube and they lookwell they look like junk. Youre wondering what the heck is going on and how the heck to fix it, right? Well thats where we come in. This article will give you some quick tips and tricks to getting the best quality you can out of YouTube until they change the how and what of their service to allow for better videos or HD content.
There are several variables that you yourself can control prior to uploading the video to the service. Of these the most important are outlined below.
Resolution ” Lets face it, YouTube is now HD Ready like the latest LCD and Plasma televisions. So that means you need to adapt to their system in order to get them to play nice. Their native resolution? Its 720p, a 1280×720 pixels of resolution. Its HD quality, so youll need a video source that can handle it if you want HD quality videos. When you save that video for YouTube make sure you do that in 1280×720 and YouTubes compressor will love you for it and reward you with some better quality and give you the luxury of having a watch in HD link on your videos.
Bitrate ” This is how much data is processed per second when your video is being created or saved. Whenever possible you want this to be as high of a number as you can get. Generally youd like it to be in the range of 6Mbps and 8Mbps. Thats so much data so that when your video goes through the YouTube compressor online, even though there might be a loss of quality, it will still retain enough to look good as it gets popped out the other side. This will make for large file sizes as well so be aware of that.
While youre thinking about the other things youve also got to think about several more things, audio is one of them. You need to have this in MP3 or AAC (44.1KHz Stereo ideally) on the track or you risk losing quality during compression and conversion. Your best bet is to set this to CBR of VBR if you have the option. Framerate is another thing you should pay attention to. To keep thinks flowing smoothly youve got to maintain a minimum of 30+ FPS or frames per second. The file format you need to have your stuff in is .mov or .mp4. If your video editing package cant handle that then youre going to want to look into one that can. Quicktime Pro is often touted as the ideal since its both cheap and handles a wide variety of video formats.
Take all of this into account and youre on your way to some better looking YouTube videos in the near future. Now get out there and get to work!
Video Marketing with Youtube – How to Upload Great Quality Videos
You know youve done it. Youre part of the YouTube generation and youve not only watched videos but uploaded them as well. Once you did that though you realized the quality of your video just sucked. You tried a variety of things and still arent happy with the quality.
So heres the skinny on what you need to do to get your videos to be all they can be on YourTube without massive headaches, expensive hardware and Hollywood-sized editing budgets. The following are the major points to take into account prior to uploading your videos.
Resolution ” YouTube display in a fairly specific resolution and to help their compression utilities get your video up with the minimum of loss of quality you need to match your video up to their resolution. Since theyre using 720p now, which means you should have 1280×720 pixel resolution you need to set your video resolution accordingly. This will cut down on compression time and give you a better idea of what your video will look like in the end. Its not so bad really. The resolution is HD and that means that you can get a real HD experience out of YouTube.
Bitrate ” Youre asking what the heck that is right? Well simply its now much information your video will contain per period of time. Normally this comes up in Kilobits or Megabits per second. Obviously in this regard the higher the better. However if you go too high the video files will far exceed the limitations of YouTube so you need to learn balance Grasshopper. In this case you still want a high number but you dont want it to be sky high. Somewhere around 6Mbps to 8Mbps is a good range. Then when the video gets to the YouTube compactor itll have enough data to retain quality. YouTube can handle up to 1GB of file but only 10 minutes so pay attention to that also.
While youre thinking about the other things youve also got to think about several more things, audio is one of them. You need to have this in MP3 or AAC (44.1KHz Stereo ideally) on the track or you risk losing quality during compression and conversion. Your best bet is to set this to CBR of VBR if you have the option. Framerate is another thing you should pay attention to. To keep thinks flowing smoothly youve got to maintain a minimum of 30+ FPS or frames per second. The file format you need to have your stuff in is .mov or .mp4. If your video editing package cant handle that then youre going to want to look into one that can. Quicktime Pro is often touted as the ideal since its both cheap and handles a wide variety of video formats.
Take all of this into account and youre on your way to some better looking YouTube videos in the near future. Now get out there and get to work!
Web Designing Tips for Your Webpage
Web design is a very important part of operating your online business. The meaning of having a web attendance is very important for todays for selling a serious way. Since there is not an actual store for people to walk into, the set up of your website will determine if they stay long enough to make a purchase or if they will go to another website. You don’t have to hide after your competitors those who are enjoying the profit of having a good quality of website. With so much competition in the e-commerce world, the consumer has the upper hand.
Making it attracting and easy to navigate is much harder. Nowadays the share marketing also have the target to develop via website which is better than the conformist advertising strategy can distribute. The connection speed for your website will make or break the deal. You are similar to or not, the advertising strategies of approximately all company are at present going in to this track.
Most internet users are not very patient when it comes to waiting for pages to open. And it for the help of your web site which the company seen and trust of your product. On average you have six seconds before they decide to go somewhere else. It is not only nice web site but also have an expert. If cool graphics on your website take time to open, you are better off without them.
The website should be appealing, but not overwhelming. Only it is improve when a mental amass wherever you had advance in the communication, devise, and matter and was idea advanced for an incomplete variety of clientele. The layout should have tabs to make the website easy to navigate. You are not in one position or in one place. Some good tabs to include ware products, shopping cart, about the company, contact information, and frequently asked questions. You don’t take too lightly to the website. You can design your tabs to fit the product or service you are offering. Today most of company becomes the example of this website because they know its bringing additional profits which they have foreseen.
Offering a wish list is a great way for a consumer to save what they want to come back to finish the purchase at a later time. There is no limit for any position and society and has no longer confines and has the most modern technologies which is create over the planet wide web. Sending an email to the customer at that time thanking them for coming to your website is a great way to keep your product fresh in their mind. Those who have an own website they all are today happy with their business.
Web Designing and Development Tips Explained
Web design is a very important part of operating your online business. The meaning of having a web attendance is very important for todays for selling a serious way. Since there is not an actual store for people to walk into, the set up of your website will determine if they stay long enough to make a purchase or if they will go to another website. You don’t have to hide after your competitors those who are enjoying the profit of having a good quality of website. With so much competition in the e-commerce world, the consumer has the upper hand.
Making it attracting and easy to navigate is much harder. Nowadays the share marketing also have the target to develop via website which is better than the conformist advertising strategy can distribute. The connection speed for your website will make or break the deal. You are similar to or not, the advertising strategies of approximately all company are at present going in to this track.
Most internet users are not very patient when it comes to waiting for pages to open. And it for the help of your web site which the company seen and trust of your product. On average you have six seconds before they decide to go somewhere else. It is not only nice web site but also have an expert. If cool graphics on your website take time to open, you are better off without them.
The website should be appealing, but not overwhelming. Only it is improve when a mental amass wherever you had advance in the communication, devise, and matter and was idea advanced for an incomplete variety of clientele. The layout should have tabs to make the website easy to navigate. You are not in one position or in one place. Some good tabs to include ware products, shopping cart, about the company, contact information, and frequently asked questions. You don’t take too lightly to the website. You can design your tabs to fit the product or service you are offering. Today most of company becomes the example of this website because they know its bringing additional profits which they have foreseen.
Offering a wish list is a great way for a consumer to save what they want to come back to finish the purchase at a later time. There is no limit for any position and society and has no longer confines and has the most modern technologies which is create over the planet wide web. Sending an email to the customer at that time thanking them for coming to your website is a great way to keep your product fresh in their mind. Those who have an own website they all are today happy with their business.
