Web Design and Development

Affiliate Sites – Getting Started

by Stephen Grisham Sr.

Not all affiliate programs are successful, despite what may be said. You must stand out from all of the competition in order to take advantage of what opportunity exists. Money won’t come easily. You will have to work for every penny.

Find Your Niche

Target your traffic. A broad market, for example, sporting goods does not work. There is far too much competition with this category, as it is too large. Maybe you can focus your pitch on fresh-water bass fishing lures, instead.

Get Traffic to Your Site

There are multiple techniques for bringing traffic to your affiliate website. As your basic strategy, pick no more than 3 methods, as this is much more practical than too many.

It is becomng more and more difficult to get free traffic from the big search engines. However, it is still possible if you create an attractive site and put in some effort to rank it high in Google. You will need to have constantly updated, quality content to achieve this. Get as many “in-bound” links as you can (links to your site from other websites). You can forget about directory submissions when you use an affiliate program, though, because affiliate sites are not accepted by many directories.

A different option is to just pay for your traffic. Known as PPC (Pay Per Click), this system consists of paying a search engine for each visitor they send to you. This may actually be cheaper than hiring someone to keep your search rankings high.

Create a proprietary email list

The best way to do this is to offer a free bonus or service to visitors of your site. Be sure to get their email address through this process.

It is critical have an opt-in/ opt-out program (for people to either join or leave your email list). You want to avoid being considered a spammer. Remove someone immediately if they ask to taken off your list.

Spread out the sending of your emails over a period of days. Refrain from emailing every person on your list every day. You will become annoying if you are too pushy. Try to send out newsletters no more than weekly or monthly.

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