Video Search Engine Marketing Advice, Tips and Guidelines
As you may have noticed, there is a ton of buzz out there about video search and marketing for video search engines, and there are a few posts out there with good information on how to upload your videos to these search engines, but most do not provide insight into the specific needs of SEO for video.
To ensure that your video gets seen and discovered on these search engines, it is important to first learn some of the technical aspects that are important to online video as well as search.
There is misconception that, keyword research for video content is same as standard organic search or other search verticals. This is not true and moreover, till now there aren’t keyword research tools to determine and measure video search results. Before you begin with your actual video search optimization, put together your keyword list. The list can be based on standard search results; however, they should be supplemented with results from news search engine results pages for more appropriate content. At this early phase of online video revolution, video searches at this point tend to be shorter keywords as opposed to “long tail” searches. More than any other piece of advice, make sure you include the word “video” in your keyword list. Examples – car videos, car video, racing video, automotive videos, etc….
Once you are through with this, next step is to look across the top video search platforms having the highest performance in overall views, ratings, and latency. The only way to measure your success is to view count.
As a side note, pay attention to the audience that is already searching for the terms that you identified in your keyword research. Are there closely related terms that you did not include? Take a look at videos that are similar in terms of the keywords that you are targeting and view the comments and feedback from users to find related terms.
Make sure that when you add your video to the video search sites that you allow users to comment on your videos. Videos that enable users to comment tend to get much more traffic. In addition, those users that do comment and provide feedback are more often the users that will result in a conversion.
It is much easier to get your video optimized and seen on search engine results pages when you are choosing a theme that does not already exist in mass. Dont make the mistake of creating videos that repeat videos already out there. Instead, choose fresh ideas and find a “content space” for your theme/keyword.
Nobody is interested in watching long and boring videos. Shoot or create short clips from your longer version of the video. This will make your video more interesting and crispier. People usually like to watch short clips online ranging from 1-3 minutes, as they are short and takes less time to download.
You can even put the actual branding inside the video, such as text or domain name or specific URL as a graphic in the video. Of course, getting users back to your website or business is one great result for doing video SEO in the first place.
Therefore, in order to get more visibility for your business, website, etc… search engine optimization for video is an excellent, and fairly new concept that you can take advantage of right now, while the buzz is hot.
2009 Chiropractic Marketing Strategies
The best kept secret in chiropractic marketing has been coveted by DCs for the past two years to reach phenomenal levels of success. With this secret, chiropractors are able to quickly increase their exposure, brand themselves in their community while building credibility and trust, and utterly transform their financial profile almost immediately. Those who know the secret are still laughing about it with a cigar in their mouth, and those who havent known it have faced serious financial setbacks. And, wouldnt you know, this secret form of chiropractic marketing is totally free.
So, what is this phenomenal medium for getting your message across to thousands of members of your community easily and at no cost to you? The answer is chiropractic video marketing! Mark my words, in 2009 video marketing for chiropractors will explode! Early adopters like myself have been reaping massive financial rewards and acquiring new patients left and right from this amazing change in communication dynamics. Videos work for you twenty-four hours a day, seven days a week. This, as far as I’m concerned, is one of the best forms of leverage for your practice.
When you meet members of your community on these social media sites, you can begin to share you practice and expertise with them. When people meet you this way, they think of you for their next chiropractic issue, because they feel that they already know you and trust you. With video marketing, print advertising has reached its end. If you take one video and upload it to 30 different sharing sites, and that gets 5 views a day on each site, were talking 1.050 views a week!
You can see why I was spending a ridiculous amount of money on pay per click, because this could cost you over a thousand dollars a week. Now, imagine the increased exposure from making 10 videos and doing the same thing. If you arent using free media to upload these videos, youre going into the financial hole. If you do use free outlets, the amount of free exposure is mind-boggling!
Video marketing is the simplest and most profound way to brand your chiropractic practice. When a potential patient sees you and your environment, they instantly give you credibility and trust, and this creates great financial success in the long run. At the heart of it, people are buying you”not your practice and not your services. When you are open and natural in your videos, people are going to want to buy your product— YOU.
When I first began creating simple videos, I didn’t even have a video camera. I used screen-capture software. Now, even most digital cameras have a video function within them. The time has never been more ripe to begin to capitalize on this booming trend. The statistics don’t lie, as over 52% of all online content is currently video. Just starting out, I would make a goal to crank out at least one or two videos per week for your chiropractic practice. Personally, I usually create at least three per week.
Nobody likes rejection, and the beauty of video marketing is that you dont really have to face that. New patients come to you. You dont chase them! Start by telling your chiropractic story on your video, and tell it genuinely. Go ahead and be sincere, and show the camera who you really are, and what is meaningful to you as a chiropractor. Once you tell your story, make your videos about the patient, and the patients needs and concerns.
My life has been transformed since Ive harnessed the secret of chiropractic video marketing. Get your first video rolling today, and start to get excited about the success that you will find with this powerful form of marketing. With practice youll get better and the process will get easier. Now buckle your seatbelts for an amazing ride in 2009!
Chiropractic Marketing’s Biggest Secret in 2009
The best kept secret in chiropractic marketing has been coveted by DCs for the past two years to reach phenomenal levels of success. With this secret, chiropractors are able to quickly increase their exposure, brand themselves in their community while building credibility and trust, and utterly transform their financial profile almost immediately. Those who know the secret are still laughing about it with a cigar in their mouth, and those who havent known it have faced serious financial setbacks. And, wouldnt you know, this secret form of chiropractic marketing is totally free.
So what is the secret to marketing and financial success for chiropractors? The answer is the explosive world of chiropractic video marketing. When you use chiropractic video marketing and harness the power of online social media sites like YouTube and Facebook, you are going to take your chiropractic success to unheard-of heights. 2009 is the year when its going to erupt, and you want to be right there on the front lines. Imagine financial rewards and branding powers that work around the clock, 24/7.
Say hello to members of your community virtually, and share your practice and expertise with them. When people view videos on the internet, they somehow feel more inclined to trust you and use your services, because they sense they know you in some way. The more videos you have to share, the better. Say goodbye to print advertising. Say you have a video that you send to 30 different video sites online, and each received about 5 views a day on each site. Were talking 150 views a day for a grand total of 1,050 a week. Now, thats exposure!
If you were to do a pay-per-click campaign and pay just one dollar per click, you would spend over a grand every week to get that kind of exposure! Imagine if, instead of one video, you had ten videos. Are you beginning to see the power, yet? When I say this is the biggest secret of chiropractor marketing in 2009, it’s because it’s true. You must change with the times or you risk failure in business. Older forms of chiropractic marketing and advertising are only hurting your pocketbook and slapping you in the face with mediocre returns. That’s no way to live, really.
Video marketing is the simplest and most profound way to brand your chiropractic practice. When a potential patient sees you and your environment, they instantly give you credibility and trust, and this creates great financial success in the long run. At the heart of it, people are buying you”not your practice and not your services. When you are open and natural in your videos, people are going to want to buy your product— YOU.
When I first began to make videos, I didnt even have a camera yet. I simply used my screen-capture software off my computer. These days, even little digital cameras have video capability, so youre going to be able to find something you can use to get started. The time is now to get started with this chiropractic marketing secret; and it wont be a secret for long. Did you know that over half the content online is video material? Start out by setting a goal to make one or two videos each week about your chiropractic practice. As for me, Im up to three a week, and seeing phenomenal returns.
The beauty part about video marketing is that theres no rejection involved. With video marketing, the patients come to you, and not the other way around. You put your information out in the cyber-world, and those who are interested will take note of it and act upon it. Make your videos genuine and honest. Tell your story, and show your personality so that people can get a sense of who you are. Once youve told your story, share things that are helpful for the potential patient, and keep focused on their needs.
I cant begin to explain how my life has been transformed since beginning video marketing. The amount of leveraging is amazing, and the increased wealth has done wonders. Start making videos today, and as you continue to practice youll improve more and more. If you ride the wave of 2009, youre in for an amazing journey!
Video Marketing On The Internet
If you aren’t already aware, the Internet television revolution is upon us and is referred to as Brightcove.com, you have to learn what the television will appear like when it moves online.
Well fortunately, it already has, and you can see for yourself by visiting the Brightcove web site. Although Brightcove is marketing itself as the perfect host for all producers and sellers of on-line video products, at this point it seems to be more appropriate as a platform for creators and vendors of professional video content. If you’re an Internet marketer who already has a booming internet site and who requires a platform to handle a line of video products, Brightcove is the perfect choice for your business.
You can set in motion your own Web channel on Brightcove for marketing your video merchandise and they provide video subject producers two choices the Brightcove Network and the Brightcove Platform. With either option you can create a free account that lets you make your own video channel, upload and sell your video products, and insert videos from Brightcove.com on your own blog or web site. The standard formatting is called the Brightcove Network which is free to use and plain to understand.
The Brightcove Network allows independent content producers to release video merchandise for free. Also let Brightcove handle your advertising, you keep half of the advertising revenue and, trade downloads of your video merchandise. Brightcove makes it simple to encode and upload your videos where you can supply thumbnails, text descriptions, or video stills to make it simple for clients to find the titles they’re interested in. You can even organize your videos into lineups to control how they are watched. Your channel is published for free on the Brightcove site, and you can imbed codes in your blog posts to site content on your own web site. Brightcove takes care of the web hosting and delivery of your subject matter. Major media businesses are already using Brightcove to host millions of video streams because they help you reach an audience with your video content by listing your videos in the major Internet search engines. SEO characteristics built into your Brightcove channel get your videos numbered and ranked in the major video search engines, as well as in established text-based search engines.
The Brightcove Platform is designed for mass media companies, broadcasters and Internet marketers but, it also allows you to pick out your preferred format for making a revenue stream from your online video products. By paying a user fee to release your videos, they allow you to, trade your own advertising or select to run no ads at all. You keep all revenue generated from your advertisement and sell downloads of your video merchandise. When you market your production with skill and determination, customers will find you on the World Wide Web. Basically, when clients find what they’re looking for, they don’t care if it’s being delivered by a large output studio or by an individual entrepreneur with a webcam.
Marking Your Video Products On The Internet
If you aren’t already aware, the Internet television revolution is upon us and is referred to as Brightcove.com, you have to learn what the television will appear like when it moves online.
Well as luck would have it, it already has, and you can see for yourself by visiting the Brightcove internet site. Although Brightcove is marketing itself as the ideal host for all producers and sellers of on-line video merchandise, at this point it seems to be more appropriate as a platform for creators and sellers of master video content. If you’re an Internet marketer who already has a prosperous web site and who requires a platform to manage a line of video wares, Brightcove is the perfect option for your business concern.
You can set in motion your own Web channel on Brightcove for marketing your video merchandise and they provide video subject producers two choices the Brightcove Network and the Brightcove Platform. With either option you can create a free account that lets you make your own video channel, upload and sell your video products, and insert videos from Brightcove.com on your own blog or web site. The standard formatting is called the Brightcove Network which is free to use and plain to understand.
The Brightcove Network permits individual subject matter producers to release video products for free. Let Brightcove handle your advertisement, you keep half of the advertising revenue and, trade downloads of your video merchandise. Brightcove makes it simple to encode and upload your videos where you can add thumbnails, text descriptions, or video stills to make it easy for clients to find the titles they’re curious about. You can even organize your videos into lineups to control how they are viewed. Your channel is advertised for free on the Brightcove site, and you can imbed codes in your blog posts to site content on your own site. Brightcove takes care of the web hosting and delivery of your subject matter. Major media corporations are already using Brightcove to host millions of video streams because they help you reach an audience with your video content by listing your videos in the major Internet search engines. SEO characteristics built into your Brightcove channel get your videos listed and placed in the major video search engines, as well as in established text-based search engines.
The Brightcove Platform is planned for mass media companies, broadcasters and Internet marketers but, it also permits you to choose your favourite format for creating a revenue stream from your online video merchandise. By paying a user fee to release your videos, they allow you to, trade your own advertisement or choose to run no ads at all. You keep all the revenue generated from your advertisement and trade downloads of your video merchandise. When you market your production with skill and determination, customers will find you on the Web. Basically, when clients find what they’re looking for, they don’t care if it’s being delivered by a large studio or by an individual entrepreneur with a webcam.
