First, I should say that there’s some debate about what a squeeze page is. However, it’s generally understood that a squeeze page is a page with the goal of getting only two things: the collection of prospects’ personal information and permission to contact them later.

It’s true that there are different and more popular methods to do all of the above. But before you start dismissing squeeze pages, you should know one thing- they’re also a great marketing device.

What are squeeze pages used for?

In a wordadvertisement. Business owners realize that getting prospects is difficult. Turning them to turn into customers is even harder. That’s where advertising and squeeze pages come in. They can be the answer to these difficult problems.

By virtue of their design, squeeze pages can help reach out to prospects and customers. That’s their purpose. Gathering information about prospects and customers can help you with your marketing campaign.

Getting prospects’ information

You can’t sell to prospects or customers if you don’t know who they are. Squeeze pages are used to help you know exactly who you’re dealing with. But how can you make the collection of information as easy as possible? Well, you can start out by offering things of value for trade. What do your prospects value? Would they appreciate reports? Software? Audio? Something else? Provide these things in exchange for their information and their permission to contact them later and they’ll be sure to give you their information.

So what kind of information do squeeze pages usually request?

That usually depends on the business owner, but the most popular requested information is:

Names

Addresses

What is this information is used for?

After you gather enough information, you’ll probably want to know how to maximize your hold of it. The best way to do this is to apply it to your marketing efforts. You may want to use the information to make prospects subscribers to newsletters and keep them updated about what’s going on with your business.

An important feature about squeeze pages is that they can determine if your prospects stay or go once they find themselves on your website.

When squeeze pages are optimized, a large amount of traffic visits them and business owners are knee-deep in prospects’ information. If you’re using squeeze pages, that means that you’re sitting on a pile of valuable information and that you’ll be able to study subscriber and buyer habits. You’ll also have a new advertising avenue.

Given this, you can probably figure out that squeeze pages are great for leads.

That being said, you have to be willing to put your fair share into making them work. Squeeze pages don’t function by themselves.

Your squeeze page’s success will directly correlate to how much you’re willing to do to make it successful. Squeeze pages are about giving you the tools to create and maintain a successful marketing campaign.

If you’re turned off by the work I just mentioned, don’t be. The bulk of your marketing and research can be done at the same time you create your squeeze pages. They save you time and money that way.

But don’t think it’s too easy. You’ll first have to design a winning squeeze page that both appeals and caters to your target market.