Finding profitable keywords is the key to a money-making PPC campaign. To find these types of keywords, you will need to use some sort of PPC tracking script. In this article, we will discuss a script named Prosper202.

Prosper202 is the self hosted version of Tracking202, a real-time PPC analytics script. It is completely free to use and you need to install it on your own web host. Keep in mind that if you send a lot of traffic through Prosper202, that it is quite load intensive. I recommend that you install it on a VPS or dedicated server if you are a high volume user.

Once you have everything installed, you will first want to setup your campaigns. Under the setup tab, there is a submenu that displays the various setup steps. You will first need to add in your PPC accounts (ie. Google Adwords, MSN Adcenter, etc) and then input any affiliate networks you are using (Hydra, NeverblueAds, etc).

Next, you will want to enter in the campaign info for the offer or product you are trying to promote. The key part here is the affiliate url. You can get this by logging into the CPA network itself and grabbing the link from the offer page. It is important to make sure the subid parameter is included, as it is different for each CPA network.

You also have the option here of cloaking your tracking link. You should normally do this as you never want anyone to see where your traffic is coming from. Your affiliate manager can figure this out by just checking your referrer. By cloaking your link, the referrer will show up as the domain name of where you installed Prosper202 on, and not the landing page itself.

For PPC campaigns, you can normally direct link to an offer, or send the visitor to a landing page. If you use a landing page, then you will need to put it in as well. Once you have done that, you will get a piece of javascript to install onto your landing page. You will also have to change any links to your offer to the one the Prosper202 gives you as well.

Finally the last required step is to get your link. This is what you will input into your PPC account when setting up your campaign. Depending on the PPC platform you are using, you also may need to add an extra parameter to dynamically track the keyword associated with each click.

If you want to have real-time tracking of the leads you get, you will also need to send the global tracking pixel that Prosper202 gives you to your affiliate manager. They should install it on the offer’s confirmation page and whenever you get a lead, the pixel will fire and it will notify Prosper and update the stats. This is an optional step, but if you don’t do this you will have to manually enter in the converting subids into prosper202 yourself.

With everything setup properly, you should now be able to see exactly which keywords are leading to sales. By removing all the money-losing keywords from your PPC campaign, you should start to see your campaigns start making more and more money. As you can see, having a tracking system like Prosper202 is one of the keys to a successful PPC campaign.

The key to a money making PPC campaign is figuring out which of your keywords convert into leads, and which do not. So how do you figure out which keywords are the profitable ones? Enter Prosper202.

Prosper202 was developed by Wes Mahler of Tracking202, and is free tracking script that offers real-time tracking of your PPC campaigns. You can download the script from their website, and you will need to host it on your own web server. However, it is recommended that if you are planning on sending a large amount of clicks through the script that you make sure and put it on its own dedicated server.

Once you have everything installed, you will first want to setup your campaigns. Under the setup tab, there is a submenu that displays the different setup steps. You will first need to add in your PPC accounts (ie. Google Adwords, MSN Adcenter, etc) and then input any affiliate networks you are using (Hydra, NeverblueAds, etc).

Next, you will want to insert in the necessary info for the particular offer you are planning to send traffic to. The important part here is to enter the correct affiliate url. You can get this from the CPA network you are currently using. Just make sure to include the subid parameter in the url so Prosper202 can pass along the subids correctly.

The campaign page also has the options to rotate urls and cloak your links. Rotating urls can be very useful as it allows you to test multiple offers and figure out which ones convert the best. Cloaking links is necessary because you never want to show your Affiliate Managers your traffic sources. When someone clicks on your cloaked link, the referrer will show up as the domain you have installed Prosper202 on and not your actual landing page.

For PPC campaigns, you can normally direct link to an offer, or send the visitor to a landing page. If you use a landing page, then you will need to enter it in as well. Once you have done that, you will get a snippet of javascript to install onto your landing page. You will also have to change any links to your offer to the one the Prosper202 gives you as well.

Finally the last required step is to get your link. This is what you will input into your PPC account when setting up your campaign. Depending on the PPC platform you are using, you also may need to add an extra parameter to dynamically track the keyword associated with each click.

To enable real-time tracking of your conversions, you can also get the global tracking pixel from Prosper202 and give it to your Affiliate Manager for placement. This pixel should get placed on the confirmation page of the offer you are promoting and will alert the tracking script whenever a lead or sale has been made. This is an optional step, but if you don’t do it, you will have to manually enter in the subids of the converting sales into Prosper202 yourself.

Once you have gotten everything setup, Prosper202 will do the rest. You can see your clicks and leads in real-time using the Spy View, and you can see all the individual stats for each campaign in the overview page. Now you can figure out exactly which keywords are leading to sales and which ones are not. By having this information at your fingertips, you can take out those non converting keywords and start getting your PPC campaign profitable.

The key to a successful PPC campaign is figuring out which of your keywords convert into sales, and which do not. So how do you figure out which keywords are the profitable ones? Enter Prosper202.

Prosper202 is the self hosted version of Tracking202, a real-time PPC analytics script. It is completely free to use and you need to install it on your own web server. Keep in mind that if you send a lot of traffic through Prosper202, that it is quite load intensive. I suggest that you install it on a VPS or dedicated server if you are a high volume user.

Once installed, you can start setting up your individual campaigns to track. This is done through the setup tab, and you can see all the steps involved in the submenu. The first two steps are to put in your PPC accounts (Adwords, Yahoo Search Marketing) and Affiliate Networks (FluxAds, NeverblueAds, etc) into the system.

Next, you will want to insert in the necessary info for the particular offer you are planning to send traffic to. The important part here is to input the correct affiliate url. You can get this from the affiliate network you are currently using. Just make sure to include the subid parameter in the url so Prosper202 can pass along the subids correctly.

You will also have the options to rotate and cloak your links. If you only want to send traffic to one offer, you can ignore the rotate option, but this is useful for testing the conversion rates between multiple similar offers. Cloaking your links makes it so your Affiliate Manager will be unable to determine where your traffic is coming from and I would suggest you use this to protect your traffic sources.

If you are using a landing page, then you will need to put it in to the system as well. Once you do that, Prosper202 will give a snippet of javascript code that you will need to insert into the bottom of your page. You will also get a url that you need to use everywhere you have a link to your offer. This is needed so the script can track everything properly.

Lastly, you will need to get your links. This is the url that you will use when setting up your PPC campaign. You may need to include an extra parameter to it to track your keywords properly. This will depend on the PPC advertising platform you are using and is explained in detail on the page.

An optional step is to setup your global tracking pixel. You will need to give this to your Affiliate Manager to place on your offer’s thank you page. Whenever someone clicks on one of your links and makes a lead or sale, your pixel will fire and Prosper202 will record it the sale in your stats. If you do not do this, then you will have to manually add the converting subids from your affiliate network into Prosper202 yourself.

Once you have done this several times, you will find that adding campaigns to Prosper202 is quite easy. Now you will be able to track your clicks and leads in real-time and look at all the spiffy charts and graphs. You will now be able to see exactly which keywords are profitable and which are not. With this information in hand, you can further optimize your campaign and turn it into a profitable money making machine.