Getting Your Business On The First Page of Google: The DK-is-a-Street-Performer Case Study
As a business owner, you may have noticed that a listing in the Yellow Pages – even a full-page color ad – no longer brings you the number of customers it used to. That is because today’s yellow pages are really the world wide web. Today, people search for services on Google, and many never open – or even own – a copy of the yellow book.
That is why there is so much business for SEO experts nowadays. Business owners know that the key to getting new clients is to rank on the first page of Google, and they will pay hundreds of dollars per month to get their websites to show up. And when they do? You have a 10% chance of having someone click on your website.
10% is better than no percent – but today’s businesses are looking for something more – something equivalent to the full-page color ads that used to draw consumers’ attention to your ad in the yellow pages. These ads would increase visibility, and increase the number of new customers coming in.
This is exactly what the dk-is-a-street-performer case study teaches. A new breed of online marketers is emerging – marketers who are able to bring your business to the first page of Google SEVERAL times – effectively erasing your competitors and dramatically increasing the chance that a client would click on your site.
The more sites you have on the first page of Google for a specific search, the more likely you are to get traffic (or clicks) to your website. One site on the first page gives you a 1/10 chance of acquiring a new customer, while four sites would give you a 4/10 chance. One of the challengers in the dk-is-a-street-performer case study, Liane Carmi, was actually able to get to 8/10!
Google updates its rankings all the time, bringing fresh news and blogs to the top of the page, and moving older items to the second and third pages of search. However, certain sites stay at the top. Ms. Carmi seems to have mastered the skills necessary to turn a website into an “authority” site which keeps a consistent high rank on the search engines.
During a recent interview, Ms. Carmi was asked about the challenge, and what has allowed her to rank so well. “You have to take action, and keep taking action,” she replied. “The winner is not the first person to do something – it’s the first person to do something, and keep doing it consistently even when everyone else has stopped.”
Ms. Carmi also offered this bit of advice for businesses who would like to have their websites take over the search engines: “Find an online marketer who has some experience with difficult niche markets. This is the type of marketer who can help you get on the first page of Google. Also, don’t forget to have someone look at your landing page, and make sure you are building a database. Traffic means nothing if you cannot convert the visitors into customers at some point.”
For the most recent updates on the contest, those interested should go to Google and type, “DK is a Street Performer” in the search.
One mistake you can avoid when hiring a website designer
When commissioning a web site designer one mistake you might make is to depend on your designer for future changes.
The automatic assumption by business owners is that the web designer will make all future changes. It is often the assumption by web designers too; especially as it keeps the revenue flowing from client.
It is a key advantage for SME’s to be reactive to their clients and the market. Being able to update your site to reflect changes in your offering daily on your site or fix a spelling mistake is important. Often web designers will take a long time to complete simple changes as they are too busy with other more rewarding projects.
Instead of having to depend on your website designer you can have a website created that allows you to make some or all the amendments instantly. The amount you can change will depend on your skill level but websites can offer different systems to match your level and your need to make changes.
To have your designer create an editable website you need to ask for a content management system, sometimes called a CMS. Content management systems can cost a lot but there are several free or low cost systems your designer could use. Watch out for the CMS being a reason to increase your costs greatly.
Content Management system do need some skill in programming for web designers to set up and running. A lot of website designers are missing the skill required.
So dont get stuck depending on your website designer and dont settle for letting your website stagnate.
Advertising Strategies for a Successful Internet Business
Are you selling online? There are several effective ways to market your products online. You are maybe looking for some solutions how to succeed in your business. Here’s a basic overview of successful strategies for selling online.
Affiliate marketing comprises in a relationship between internet site owners and merchandiser. Internet site owners put merchandisers advertizing (usually text link or streamer) on their page and merchandiser pays commission from each deal to the internet site owner. The advantage of these promotion techniques is the fact that you can never loose your money for ineffective advertising since you pay only in the case you realise some revenue. Whenever you wish to begin your own affiliate program you can purchase one of several available scripts or use some of affiliate networks like Link Share or Commission Junction.
Search engine optimization is one of the most cost-effective (and one of the hardest) techniques to arrive at a great amount of accurate targeted purchasers. If you’re a search engine optimization specialiser, make a SEO analysis and optimize your web site for a couple of good keywords. If youdo not understand search engine optimization attempt to obtain some basic information online and optimise for easy keywords or engage some search engine optimization company. The reward of search engine optimization is that you gain the visitors who would prefer to invest in the goods (or services) which you provide. The disadvantage is the prolonged time essential for thriving optimisation.
There are numerous search engine* offering pay-per-click program. Advertisers decide on the keyword and the bid. Whenever the visitor searches for this keyword, advertisements directed for this keyword are displayed. Should further advertisers select the same keyword the advertisements are grouped by the bid (except Google Ad Words, on that point the ad position depends on the bid and click rate). The outstanding reward of PPC system is the reality that you can commence your campaign within a short time.
You include a HTML code to your internet site and each time someone visits the internet site where the HTML code is positioned a banner will be exhibited and you get some credits (typically 1/2 – 1 credit depending upon the exchange ratio). For each credit you “gain” your banner will be exhibited on an additional banner exchange member’s page. This type of promotion is beneficial for branding but it will increase your hits just about 0, 1 – 1 % simply (contingent on the click rate of your banner) therefore combine this technique with additional strategies.
Everybody is happy for a free gift or some discount and a lot of online marketers take advantage of this fact. So why don’t make your customers happy too? There are many promotional coupon code directories on Internet. Put your coupon code to most of these web sites. Try combination of promotional coupon codes strategy and affiliate marketing. Give away to your publisher’s promo codes or special affiliate link. If the visitor clicks this link he gets some discount, free gift, free shipping or another benefit.
Sales Marketing Strategies
Written byTeknatool Lathe.would you like to put up a sales marketing business online? Keep your business aware of the things which you have to look upon to put up such business. A sales marketing business would be able to produce profit from certain clients that are in need of assistance regarding marketing methods that work as well as building product identities that would sellwhich has selling factors.
Aside from concentrating into producing profit that comes from your repetitive clients, your sales marketing business have the chance to improve if you will gain access to clients whom you can build new business relationships with. So how do you go about in obtaining these targets prospects? What you need to learn more about is how you will be able to cater to the needs of these new clients who are not yet aware of how good your business is.
First you need to heighten your marketing skills, meaning if your methods in marketing are noncurrent, you need to research for other marketing strategies that you can use aside from the traditional methods that you are aware of.
Remember that in a sales marketing business you must be equipped with the expertise on innovating thoughts, concepts as well as the strategies that you utilize. Obsolete ideas won’t fit in, what you need are fresh and new concepts and strategies that would make your clients believe that they will benefit from the service that you are offering ,and you will be able to provide solutions to their marketing and sales issues.
You may have gained the influence of your business to your old clients but what about obtaining new ones which could give greater benefits to your sales marketing business|You might be thinking that having your old clients as your source of profit is enough to make your business running, well how about those new clients that can bring you added revenue they might be more advantageous to your sales marketing business, right? What would happen to them then? You definitely don’t want to leave them hanging without having to experience the good service that you can provide them regarding sales as well as marketing, right?.
Remember, in a business you don’t exactly know who is your potential customer until they show interest to what you’re offering so you should treat all customers the same. To be able to determine your potential clients, you have to understand that new customers can give you some hint to that. And then you will be able to distinguish one time customers from repetitive clients which will provide you an idea with your ales pitches. If it is then you have to keep them, if not then you have to lead them to the right direction. The point here is, that every type of client in the business is important either if they are old or new.
So, plan of action is to set up new objectives for your new customer. It should be like when you were starting to gain the loyalty of your repetitive customers. Through this, your sales marketing business can have access to a larger scope of target market which would allow your business to gain more profit.
TOP Safelist Marketing Tips PLUS the BEST Safelists on the Net!
Safelist Marketing is one of the fastest, easiest methods of getting your ads out to potential prospects. In fact, I have made thousands of dollars online using the Best Safelists on the net, and You Can Too! It’s EASY, when you do it right.
Here are my Top 5 Safelist Marketing Tips:
Tip #1: It’s ALL About the Subject Line!
Your Subject Line is the MOST important part of your Safelist Advertising. In fact, it is way more important than the actual ad itself, because nobody will ever read your ad if they don’t find your Subject Line enticing. Hint: Asking a question is one great way to pique curiosity.
Tip #2: The Shorter the Better!
People are so crunched for time these days, and they receive so many emails, that they don’t have all day just to read yours. That’s why it is so important to keep it short. Even if they are interested in what you’re selling, they just want to get to the point, so make it easy for them to get there.
Tip #3: Avoid Using Too Much Hype!
A little bit of hype is ok, but don’t go overboard. People are just tired of it. Yes, you need to make your product/program sound great, but not impossibly great.
Tip #4: Add Some Personality!
You can warm people up to you by giving them a short paragraph about your experience with whatever you’re selling Give them something and someone they can relate to. But, remember, KEEP IT SHORT. Nobody wants to read your whole life story!
Tip #5: Proofread Your Ad!
I was a professional proofreader for 15 years, and yet I never saw as many typos as I’ve seen since I got on the Internet. It just seems people have lost the art of using correct grammar and spelling. Well, let me tell you, if I see a ton of errors in an ad, I just move on. Take the time to proofread your ad so your prospects won’t do the same.
And Now, for the BIGGEST Tip of All…
Don’t waste your time with Safelists that don’t get results. Use the Very Best Safelists online and you can expect to get Great Results. I’ve put together a Safelist site that will show you which Safelists are the Best. Just visit my site below and look for the Gold Stars!
