Printing And Graphic Design- Where Did It All Start.
Graphic design and printing has over the years established a solid place in the community especially as far as marketing and communication are concerned. This we all know. What we don’t is how the two come into existence. Let’s find out shall we?
Evolution of printing: The whole thing was first seen on textiles before it made its way to the paper. A lucky guess would be that it started with the Chinese given their tradition. And that is about right; it began in Asia in the 3rd century. Woodblock painting is where the idea sprung from. In Africa, and more so in Egypt in the ages of the Pharaohs, this kind of printing was also in existence. It however went under only to resurface as block printing in the 15th century.
A closer look at the history and traces of art can be found in Mesopotamian where civilization is thought to have begun back in 3000BC. The block printing moved to mobile objects in the beginning of the 15th century
Evolution of graphic design: Graphic design can be described as a more advanced form of printing since there is included some more detail. It is of more visual appeal and can be created anywhere; from walls to works of clay to even computer screens.
Graphic design has an inevitable place in the advertisement, website and publication sector. It is estimated that the evolution of graphic designs took place in the southern France. Here, one can easily witness the graphic designs of animals in the Chauvet Cave. They are believed to be created by the primitive people over 30,000 B.C. and similar forms of designs can be observed in Lascaux Cave of France also. They were estimated to be drawn over 14,000 B.C., further one can easily observe the designs of primitive hunters at a place called Bhimbetka rock shelters in India and to one’s surprise they are over 7,000 B.C. old.
History reveals that the evolutions of writing and graphic art took place together. It is estimated that the evolution of both took place in between 3000-4000 B.C. Besides writing, the graphic art was used to create various kinds of books also. Few of the unique books include Lindisfarne Gospels (c. 710), Ada Gospels (in group of manuscripts- late 8th century), Book of Kells (c. 800), and Book of Durrow (7th century).
In the past, the graphic design techniques were also used to create Miniatures, Maps, Calligraphy, playing cards, etc. In the present age they are widely used for rebranding (sprite, KFC, etc), signage (Olympic Games, World Wildlife Fund, etc) and for logos and trademarks (MSN, Google, Apple, etc).
The Evolution of Logo Design
Custom Logo Design is one of those words that you have heard of many times than you can actually count. And chances are you know what it means and what it does. The question however is, do you know where it originated from? ‘Logo’ simply put means symbol and the use of it is traced back to the medieval times when Romans and Greeks were the rulers. In these empires that have not stood the test of time, the logos were mostly seen on coins. It was a symbol of greatness back then.
Fast forward to the 13th century and logos started being adapted as trademarks in the process of trading.
The evolution of logo design began in the 1800′s when it was applied for branding strategy. The evolution secret of the custom logo design is beneath an interesting story. It is a popular story of a curio dealer named as Marcus Samuel. He established his business in the city of London and for a long period of time he availed thriving results out of it. He began his business with a range of things including jewel, oil, kerosene, etc. within few years, he successfully established his company worldwide. And the time came in the year 1897 when his business was known by the name of Shell Transport and Trading Company. Here, the entire company was represented by the means of a simple seashell. This was the company’s trademark or in other words ‘logo’.
During that same time a Financial Corporation introduced a new design that was clear to all companies. The design was known as Rock of Gibraltar. Till this very date the logo design still stands strong and it is recognized world wide as a symbol of security and dedication. All this goes to show just how much a logo passed a strongly founded message to the peoples of the 17th and all the way into the 18th century.
All in all these ideal examples are great evidence that for firm to thrive it need an excellent graphical image. This helps it to actually communicate to larger population and thus get more customers. Even though this was more practical in the past it is as well used now-a-days.
To be precise in the now-time the graphical imagery is mostly used, as the world as become more and more competitive. In fact a good logo design can play a major role in a company that wishes to expand enormously. From ones logo a potential customer can evaluate the business entity. A business logo should actually capture the customers’ attention, and having so many logos now-a-days, a company should thrive at having the best.
A custom logo is not only a graphical image offering professional look to a company but it should also represent the common customers. If with the help of ‘logo’ you can convince the customers that you are with them at each and every step, in each and every deal then they will come forward to place you on the top of the market.
