Adwords Management – Have a USP?
It’s time to distill your message to its most salient point. Although you may think you have pared it down to a tight message, have you told your customers why exactly they need to buy from you?
After all, this could be the most important part in your AdWords management. Because this is the ingredient in marketing that trumps all others. With this ingredient, everything in marketing gets easy. Without it, people wander around in an aimless stupor for years.
What’s this “thing,” this magic ingredient? It’s having a good answer to the following question:
Why should I do business with you, instead of any and every other option available to me, including the option of doing absolutely nothing at all? What do you have to offer that your competitor’s don’t.
Another way of asking the same question is:
What do you guarantee?
When you can truly answer these two questions, your ads will practically write themselves. When you can truly answer these questions, people will be lining up to buy from you.
When your business has a simple yet unmistakable mission, it will stands out in an age of confusing marketing messages and corporate mumbo jumbo. By answering this question you establish your unique selling proposition (USP). This will be a statement of value that’s so clear and focused that it will be almost impossible for your potential customer to misunderstand it.
Less is more. Your business will grow, the world will sit up and take notice, and even your Google ads will write themselves, when you stand out from the crowd with a clear, simple, and utterly unique message.
WHAT IS A USP?
Your USP is what makes you special. It is that one thing special about you that your customer can’t find anywhere else. It is your Unique Selling Proposition. It is what you bring to the table that no other business tries to do, or possibly even can.
Your USP is about the uniqueness of your product, and it’s more than that. It’s your whole argument for not just your product but also its accompanying services, why it’s necessary in the first place, and the timing of getting the product and seeing your problem solved now, rather than later.
A lot of the difficulties people have with Google come not from doing Google AdWords wrong per se, but from a USP that isn’t clear or maybe isn’t even unique in the first place. If you have your USP right up front, everything from the keywords and ads to the price of your product, all that falls into place.
The DJK Google Shadow and The Best Bonus You’ve Ever Seen.
Chris X and the Day Job Killer team is at it again. As we all can remember… they’ve killed the Clickbank marketplace every time another one of their products come out.
Their debut, Affiliate Project X came first. The broke the Clickbank records and sold thousands upon thousands of copies within days and caused quite some chaos in the IM community.
The next one didn’t get quite as famous, but Project Black Mask exposed some seriously sneaky ways to siphon off $9k a day from google adsense.
Then, Day Job Killer. THE Killer. After this, the Day Job Killer brand took off like a rocket… sellinf over 5k copies in the first day of the launch. Massive popularity, coupled with massive value allowing people to finally ‘kill’ their day job.
Then came Google Assassin. Not quite as big (still huge!), although Chris X spent over $40,000 and 9 months developing this massive affiliate suite of google assassination tools.
And finally, Google Nemesis. People were making 6 figures a month from single keywords. Another complete suite, a complete marketing system to totally dominate adwords.
And now… Google Shadow.
Google Shadow is a membership site aimed at struggling affiliates and Adwords users.
The content takes two forms: advanced affiliate training material and automated software – its basically the system that “The Shadow” is using to pump Google for a clean six figures per month, and he’s giving away everything for this release.
The cool thing about Google Shadow is, you don’t even need a website! The super-easy to use software creates unlimited money-getting sites for you very quickly and easily. No HTML, no tech stuff. Just copy, paste and profit.
Google Shadow Review and Immense Bonus
Get ready for the Google Shadow, the next program that will rock the Marketing world, particularly for those that love Affiliate Marketing. The official launch date is set for Tuesday Feb 5th 2009. So let me inform you of what Google Shadow is all about.
If you have been around, you should know that Google Cash was to begin with one of the best methods for quick and easy cash. The basic items you needed to earn a profit was a basic knowledge of using adwords and a method for finding good affiliate programs. All you had to do was purchase ads and send visitors who clicked your ad straight to the affiliate link. Simply spend less that what you were earning and it was golden. Anyone with wits will pay a dollar bill to receive two. 
Sending visitors was a dream that became a nightmare after the Google Slap has happened. So anyone in the know thought the google cash method was gone for good.
So enough history, what is Google Shadow all about?
The short story of it is that Chris McNeeney and the Day Job Killer squad have discovered an affiliate (Tim Houston aka “The Google Shadow”) who is taking in nearly 100 grand a month with the old Google Cash method (advertsing but having no website).
This is awesome because when it comes to affiliate marketing no one who is sane likes to build websites when that time could better be used acting on other profitable activities. That is why most successful marketers outsource their web sites because it takes too much time to do it all yourself.
Some information to consider…
One hindrance of PPC is you need some cash to begin with. The good news is you can set a daily budget and test niches you find using small potatoes change in your pocket. If you have no previous experience you will need to practice on split test your ads, how to choose keywords, and other normal advertisement activities, but you will be glad to hear the Google Shadow system will incorporate a semiautomatic software package in addition to education.
The Ins And Outs Behind Successful Keywords
When you use Google Adwords for marketing your business keywords are one of the biggest concerns. So important are they that it can safely be assumed that your whole campaign’s success depends on them. Wrong keywords will kill your campaign. This will cost you a great deal of money and wasted time.
A big mistake of entrepreneurs is when they assume that keywords are based on luck. It is common for them to take the easy way out and just pick a few popular keywords from the search engine database. This can be a costly mistake. These keywords will bring large amounts of traffic but will not necessarily make you any sales. The reason for poor performance of these ads is the fact that they can simply get “lost in the crowd.” Many pages of results will come up in response to these popular keywords but searches will only read the first 5-10. This means that unless your ad is within this range it will not get seen.
To ensure the success of your ad you will need to be sure that it appears in the first 5-10 pages. This means that you must secure a good position for your ad. The way to do this is to place the highest bid. The more you pay for your ad the better its position will be.
At first glance this fact may not appear to be significant. However when you look into it a bit deeper, you will understand that clicks are being paid for, regardless of whether the ad is converting. This could cost you a fair portion of your advertising budget. Good conversions are very important for your campaign success.
You must be sure that your keywords are producing the best results to ensure the success of your ad. The keywords that will work the best are those that are targeted to your special market. At the same time they must be able to reach a broader market to gather new leads from other areas. This is because searchers will often try general words first in their searches.
If you are not sure about the exact keywords to use you can easily make use of the large selection of tools on Google’s Adwords site www.adwords.google.com
Marketers often overlook these tools, but in fact they will help you to fine tune your keywords for greater success. They help you with every aspect of your keywords. Using these tools will help you to choose the best keywords for your campaign and bring in the highest profits.
So use these helpful strategies to make your Adwords campaign the best ever. In this way you will get ahead of your competition and make substantial profits.
The Ins And Outs Behind Successful Keywords
When you use Google Adwords for marketing your business keywords are one of the biggest concerns. So important are they that it can safely be assumed that your whole campaign’s success depends on them. Wrong keywords will kill your campaign. This will cost you a great deal of money and wasted time.
Many advertisers are under the mistaken impression that a keyword’s success depends on luck and some research. Many just go to the search engine database and select some popular keywords. These keywords will give you a large amount of traffic but little or no sales. Part of the problem is the large amount of search result pages that come up when a popular keyword is inserted. A point to be remembered is that searchers will not usually look beyond the first 5-10 pages of results. Your ad will need to be placed among these pages to be seen.
Of course an ad must be shown among the first 5-10 pages to be successful, but where do the keywords fir into this equation? To ensure a good position for their ad, the advertiser must bid competitively. They must pay more for each click than their competitors, to get into the first 5-10 pages.
This may not seem that important, but you should remember that you are paying a fee for every click on your ad regardless of your ad’s performance. This will cost you a considerable sum. To be successful in your campaign you must be aware of your click to sales conversion rate.
You must be sure that your keywords are producing the best results to ensure the success of your ad. The keywords that will work the best are those that are targeted to your special market. At the same time they must be able to reach a broader market to gather new leads from other areas. This is because searchers will often try general words first in their searches.
If you need help choosing the right keywords, you can easily get access to the many tools and tutorials that Google offers for Adwords at www.adwords.google.com
These tools are sometimes neglected by marketers and will cost them a lot of wasted money and time. It is good to understand how useful these tools really are. In fact they will help you to improve your campaign and make better money.
With these great strategies you will be able to fine tune your Adwords campaign. This will get you ahead of the pack and ensure that you make profitable campaigns.
