How To Setup Prosper202
Finding profitable keywords is the key to a money-making PPC campaign. To find these types of keywords, you will need to use some sort of PPC tracking script. In this article, we will discuss a script named Prosper202.
Prosper202 is the self hosted version of Tracking202, a real-time PPC analytics script. It is completely free to use and you need to install it on your own web host. Keep in mind that if you send a lot of traffic through Prosper202, that it is quite load intensive. I recommend that you install it on a VPS or dedicated server if you are a high volume user.
Once you have everything installed, you will first want to setup your campaigns. Under the setup tab, there is a submenu that displays the various setup steps. You will first need to add in your PPC accounts (ie. Google Adwords, MSN Adcenter, etc) and then input any affiliate networks you are using (Hydra, NeverblueAds, etc).
Next, you will want to enter in the campaign info for the offer or product you are trying to promote. The key part here is the affiliate url. You can get this by logging into the CPA network itself and grabbing the link from the offer page. It is important to make sure the subid parameter is included, as it is different for each CPA network.
You also have the option here of cloaking your tracking link. You should normally do this as you never want anyone to see where your traffic is coming from. Your affiliate manager can figure this out by just checking your referrer. By cloaking your link, the referrer will show up as the domain name of where you installed Prosper202 on, and not the landing page itself.
For PPC campaigns, you can normally direct link to an offer, or send the visitor to a landing page. If you use a landing page, then you will need to put it in as well. Once you have done that, you will get a piece of javascript to install onto your landing page. You will also have to change any links to your offer to the one the Prosper202 gives you as well.
Finally the last required step is to get your link. This is what you will input into your PPC account when setting up your campaign. Depending on the PPC platform you are using, you also may need to add an extra parameter to dynamically track the keyword associated with each click.
If you want to have real-time tracking of the leads you get, you will also need to send the global tracking pixel that Prosper202 gives you to your affiliate manager. They should install it on the offer’s confirmation page and whenever you get a lead, the pixel will fire and it will notify Prosper and update the stats. This is an optional step, but if you don’t do this you will have to manually enter in the converting subids into prosper202 yourself.
With everything setup properly, you should now be able to see exactly which keywords are leading to sales. By removing all the money-losing keywords from your PPC campaign, you should start to see your campaigns start making more and more money. As you can see, having a tracking system like Prosper202 is one of the keys to a successful PPC campaign.
