Free Software Giveaway Ideas to Market Your Business
Want to build your business easily? Start giving away free software. Thousands of businesses have grown as a result of this marketing method. There are many ways you can start doing this with your own business today. Here are some ways to give away free software to market your business on the World Wide Web:
Possible ways to give away software and make money online include distributing it at free software download sites. You can also give away free website and blog templates, such as WordPress or MySpace themes. These are some of the free or low cost ways to accomplish this, but use your imagination as there are many more.
Give Away Free Software
If you do some searching around, you can find many websites where you can download software applications for free. Once you have them, you can turn around and offer them as incentives to customers who may want to purchase other things like eBooks or courses. And it costs you nothing but a little time to do this.
For example, on Download.com some of the top spyware removal programs have been downloaded over 300 million times. Many of these businesses do little to no marketing apart from giving away the most basic parts of their software for free. People will later decide to upgrade and that’s how they’ll make money.
You can also create free software and market it by giving it away to other people’s email lists or in relevant forums. For example, if you have a free market research tool, you can give it away at marketing forums or have your marketing friends send out an email blast that’ll promote your new free tool. If the tool is good, they’re doing their customers a favor.
Keep your software free by requiring people to subscribe by way of an email address and password access. This will help you build up a listing of emails and people to send out mass emails about your offerings periodically. It’s also a great way to send email reminders so people come back to your site and you generate more traffic.
Give Away Free Design Templates
A great way to get a lot of traffic and backlinks is to give away free website designs. You can either create them yourself or hire someone out to design WordPress or other website backgrounds and designs. They can be made especially for your particular niche and include a link back to your site.
For example, you might want to create a set of WordPress themes about fishing and then include a backlink so that people can click on it and go to your website. On your website be sure to list articles and other items related to the fishing products or advice that you offer.
A Very Cost Efficient Way to Market Your Business
Generally, getting free traffic is pretty difficult. By giving away free software however, you can generate thousands, sometimes millions of views. If your software is useful and popular, you might even get bloggers and other websites to review and recommend your software.
Simply put, giving away software is a great way to get huge exposure at a very low cost, especially if you write the software yourself. Even if you don’t write it yourself, it’s surprisingly cheap to outsource simple software projects for free on the Internet.
Once your software is available online, the flood of targeted traffic will just keep on coming in. You make a onetime investment in time, energy or money and the traffic will continue to flow. In many ways, giving away software is a powerful free way to generate “passive traffic.” Either of these techniques are both great ways to drastically increase your traffic for a very low cost.
