Effective List Building & Driving Traffic to Your Squeeze Page
The money is in the list. As an internet marketer, you know that building your email list is absolutely essential if you want to make money. There’s one key component to successfully building a list however: Getting traffic to your squeeze page. Some great ways to do this are PPC, article marketing and getting affiliates.
Pay Per Click Marketing
PPC marketing could be the most efficient means of driving traffic. It’s efficient because it is quick, as well as its tracking ability.
When you’re using the Pay Per Click marketing system, your primary goal is to break even. It’s not necessary to make much profit; you want to be building your list. If you’re fortunate enough to get 100 people per day on your list plus breaking even, you’re off to a great start.
There is a trick when it comes to Pay Per Click success, and that is continually testing and improving what you have. It’s easier to get that system which is kind of working to work than to start over from scratch.
Article Marketing
Article marketing is a less expensive, but slower means of getting traffic to your website. When it comes to article marketing, you end up paying with time instead of cash.
This is how it works: You write some articles and submit them to all the article directories you can find. These directories are searched regularly so your content will quickly find itself indexed. Using good keywords and good SEO principles enables your articles to rank higher, providing you with more traffic.
Generally, article marketing involves doing a lot of work for a little bit of traffic. If you keep working at it though, that little bit of traffic can turn into a whole lot of traffic over time.
Affiliate Marketing
Here’s the secret to affiliate marketing: Good statistics. Most Internet marketing experts agree that it’s usually best to test your stats using AdWords or other marketing tactics before you approach potential affiliates.
You can do a lot of refining using PPC. It’s usually best to do that refining before you approach your potential affiliates. Why? If an affiliate promotes your product and it doesn’t convert, your bridge is burned forever. On the other hand, if an affiliate promotes your product and it does convert, then they’ll likely keep promoting your product again and again.
Furthermore, you usually won’t be able to get big JV deals unless you have your stats. Most “heavy hitters” don’t want to do business with first timers because they know that there’s a big risk of losing money.
Nobody wants to use their traffic to test someone else’s marketing. You can’t expect your affiliates to want to send you traffic unless you can provide solid statistics on how your page converts.
Getting Traffic to Your Squeeze Page
These are the three proven methods of getting traffic to your squeeze page: PPC, Article Marketing and Affiliate Marketing, but only once you’re ready. Keep in mind each of these methods alone has had their roll in the success of many businesses. Nobody said you need to do it all right. But you’ll be off to a great start if you excel in just one thing.
