Building Your List & Driving Traffic to Your Squeeze Page
The money is in the list. As an internet marketer, you know that building your email list is absolutely essential if you want to make money. There’s one key component to successfully building a list however: Getting traffic to your squeeze page. Some great ways to do this are PPC, article marketing and getting affiliates.
Pay Per Click Marketing
PPC marketing could be the most efficient means of driving traffic. It’s efficient because it is quick, as well as its tracking ability.
When you use Pay Per Click marketing your goal is breaking even. You’re building your list, so making a huge profit isn’t necessary at the moment. By getting 100 people each day added to your list and break even doing it, you’re doing everything right.
The trick to Pay Per Click success is continual testing and improvement. It’s much easier to get something that’s almost working to work than it is to try and start over doing something completely new.
Article Marketing
Article marketing is a less expensive, but slower means of getting traffic to your website. When it comes to article marketing, you end up paying with time instead of cash.
The plan here is to write up some articles, submitting them to different article directories. These directories are searched often, and your articles will be indexed quite fast. If you use appropriate keywords along with good SEO principles, you’ll get more traffic when your articles rank highly.
Generally, article marketing involves doing a lot of work for a little bit of traffic. If you keep working at it though, that little bit of traffic can turn into a whole lot of traffic over time.
Affiliate Marketing
Affiliate marketing has its own little secret, and it comes down to good statistics. You will find most experts in internet marketing will agree; it’s usually best to use AdWords or other similar marketing tactics to test your stats before you consider approaching any potential affiliates.
You can do a lot of refining using PPC. It’s usually best to do that refining before you approach your potential affiliates. Why? If an affiliate promotes your product and it doesn’t convert, your bridge is burned forever. On the other hand, if an affiliate promotes your product and it does convert, then they’ll likely keep promoting your product again and again.
Besides, unless your statistics are strong, you normally won’t be considered for big JV projects. The majority of the big names aren’t keen on doing business with first timers. There is more of a risk in that scenario of them losing money.
Nobody wants to use their traffic to test someone else’s marketing. You can’t expect your affiliates to want to send you traffic unless you can provide solid statistics on how your page converts.
Getting Squeeze Page Traffic
These are three of the top ways to get traffic on your squeeze page. Pay Per Click, Affiliate Marketing and Article Marketing are there for you when you’re ready. Remember, each of these techniques have had their own bit of responsibility for the success of many businesses. Nobody said you need to be perfect at everything. Simply doing one exceptionally is a great place to start.


