Do you have a great looking website and an offer that you believe has some real value but is still not getting the sales you are after? If so, then surely you are beginning to discover that it is not pictures that sell but words. So how can you create copy which will truly compel and which gets your prospects to take action to buy? If this is your goal and you are looking for some practical tips, then here are five things which can get you on the right track.
First of all, try to think as your prospect does. This means you want your copy to clearly outline what is in it for a client. People are more interested in what this product is going to do for them, than in how you are going to deliver it, and if you understand this you are already close to success.
Then you want to tell your prospect customers which benefits they are going to get on an emotional level. In other words, people do not purchase products, they purchase emotional values, and if you communicate them to your audience, you arouse their curiosity, motivate to take action lead them to the next step.
After that you need to make them experience the emotional benefit. How? You just need to paint the picture with your words and offer people to share in the experience. If people will like what they feel, they will definitely want to continue feeling this way, so make sure you describe the emotional benefit really good, as this is your chance to persuade them to become your clients.
Finally, make sure that your call to action is directive and that there is no way for them to misread what it is that you want them to do. People do not mind being told what to do as long as you position yourself as the expert. If you are able to do this effectively they will not only welcome you telling them what to do, they will prefer it. This means that your call to action has a step by step instruction both for what you want them to do and for what is going to happen when they do it.
After you have created your copy, you should review it from time to time and edit where necessary. Copywriting is a process involving changes and adjustments, and as you will keep doing it, it will finally become perfect and generate great results for you in converting your readers into customers.
Talking about your website, more attention should be paid to every minute detail to insure it performs excellently to serve its purpose. Here are seven needed rules of thumb to observe to ensure your website performs well.
1) Do not utilise splash pages
Splash pages are the first pages you see when you arrive at a website. They commonly have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they’re just that — pretty vases with no actual purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.
2) Do not utilize excessive banner advertisements
Even the least net savvy persons have trained themselves to ignore banner advertisements so you’ll be wasting valuable website actual estate. Instead, offer more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they wish to purchase instead of being pushed to purchase.
3) Have an easy and clear navigation
You have to endow a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered drop-down menus. If your visitors don’t know how to navigate, they will leave your site.
4) Have a clear indication of where the employr is
When visitors are deeply engrossed in browsing your site, you will want to insure they know which part of the site they are in at that moment. That way, they will be able to browse relevant info or navigate to any section of the site simply. Don’t confuse your visitors because confusion means “abandon ship”!
5) Avoid using audio on your site
If your visitor is embarking to stay a long time at your site, reading your content, you’ll wish to insure they are not annoyed by a good number of audio looping on and on on your website. If you insist on adding audio, make certain they have a good number of control over it — volume or muting controls would work fine.
Many successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are simpler to convert into paying customers because the more frequently they return to a site, the more trust they have in that site. The credibility issue just melts away. Thus, keep your visitors coming back to your site with the following methods:
One) Start a forum, chatroom or shoutbox
When you start a forum, chatroom or shoutbox, youre providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will likewise follow and your visitors will come back to your site almost religiously every day.
Two) Start a web log (blog)
Keep an online journal, or more commonly known as a blog, on your site and keep it modified with latest news about yourself. Human beings are curious creatures and they’ll keep their eyes glued to the monitor if you post fresh news predominantly. You will similarly build up your credibility as you are proving to them that there is likewise a actual life person behind the website.
Three) Implement Polls And Surveys
Polls and surveys are other forms of interaction that you should surely think of adding to your site. They endow a rapid way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target marketplace of your website to keep them concerned to find out as regards the results.
4) Carry Out Puzzles, Quizzes And Games
Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you supply a very noteworthy or addicting way of entertainment. You may likewise hold competitions to award the extreme score winner to keep persons trying continuously to earn the prize.
5) Update frequently with fresh content
Update your site constantly with fresh content so that every time your visitors come back, they will have a good number of thing to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will wish to browse a site that looks the same over ten years, so keep your site altered with fresh bites!
Far too often, people put up a website, sit back and wait for offers and money to start rolling in. Others invest a ton of money into advertising before truly learning the ins and outs of website development.
What many of these internet entrepreneurs fail to understand is that cultivating a web presence is only half of the battle. First and foremost is to make the website appeal to the audience you are seeking. This means you will have to create something that works as intended, namely, draws in potential customers.
A Website is a Marketing Tool
A professional website is one of many items in an advertising arsenal that can help plead your case to a buying public. In many ways, it is the first impression that many people will have of your business.
Make that first impression count by making sure your site aligns with your business objective and goals.
A couple of ways to do this is by observing few simple rules, namely:
1. Check for grammatical errors and typos – how can you instill confidence in a consumer if your own website if full of errors. While you could argue that the average person may be unaware of these mistakes, many are and they have money to spend too. Besides, it simply looks sloppy and makes potential customers feel as if you don’t care. If you don’t care, why should they?
2. Make sure pictures, inserts and query boxes are properly aligned – sometimes an error in coding can offset photos, images, inserts and things like comment boxes. The offence is forgivable if this happens on a rare occasion, but too often and it looks extremely unprofessional. One aspect of web development is to make sure that the page loads up the right way every time. Check your site periodically to ensure it is working properly.
3. Forgo or minimize the flash – While flash animation can look cool, it may not have a place on a truly professional website. One reason why is the fact that not every potential customer is going to have a computer that has the ability to handle a ton of animated graphics. Some computers could even crash because of it. This could put off customers who may have wanted to utilize your services or purchase your products.
4. Keep it plain and simple – the language as well as the graphics should be straightforward, clean and free of frills. When at all possible try not to use ALL CAPS as it can appears if you are screaming at people. Keep info in small, bite sized paragraphs and when possible, make sure the site is free of pop up ads and other forms of advertising.
Another hallmark of a professional website is that it is easy to navigate. Sites that get too fancy with graphics and colors may be visually appealing on one level, but it does visitors no good if they can’t easily locate the about us, contact us or services button.
Keep Your Objective in Focus
In the end, your goal is to try to reach out to a buying public that wants what you have to sell. Your ability to achieve that goal will depend on how well you present yourself on the web. This makes maintaining and developing a professional website extremely important, as it can make all the difference between e-commerce success or failure.
Bear this in mind as you create your website and, if feasible, utilize the services of an established website developer to produce a quality, user friendly webpage.
Search engine promotion is the most effective way to advertise your business online. You can reach millions of paying customers by being popular with a few major search engines. The key to effective search engine promotion is to use the tools and techniques that work.
There are some things to think about when creating the content for your web pages. You want others to be able to find you easily in the search engines for the keywords related to the products you sell. To do that proper search engine promotion is the key. Below are some tips that will help you with this. An important part of a search engine marketing campaign is the content of your web site, and the keywords in that content. It’s all about content and keywords. The right content with the right keywords can reward you with a steady flow of traffic which will bring in steady sales.
When writing the content for your site, you should consider keywords that customers would type into the search engines to find your products. These are the terms that are most relevant to the products you sell. They can include your business name, products name, or a combination of both. Once you have established the keywords your content will contain, it’s time to work them into you content. Do not over use them or place them where they don’t belong. Remember, you want the content to be natural. Keywords are short phrases or even just one word that describes the theme of a piece of content such as an article on a webpage or blog post. Search engines send out ‘spiders’ that ‘crawl’ thru content of webpages. Keywords are words or phrases that users search for.
Keyword placement on your pages is an important consideration. When you choose keywords, you will usually come up with a primary keyword phrase, then one or more secondary phrases for each page. The primary phrase will be the phrase used most often on the page and that is most relevant to the content topic. You should place it in the first line of the a few paragraphs on the page or article you write, then a few more times throughout the article. You don’t want to over use it. The secondary phrases should be placed throughout the body of the article. Be sure the keywords sound natural in the content.
Generally, a keyword with 10,000 searches per month is going to be one that you can compete for getting to the top of a search engine . Instead of spinning your wheels marketing for those who are searching for a one word that gets 15 million searches per month, create multiple campaigns that market to more targeted keyword phrases.
Generally I like to have my articles to have at least 350 words of content in them with the upper limit hovering around 500. For a 350 word article you can expect to use your keyword phrase about 4 times maxim where a 500 word article you can use the keyword a couple more times to squeeze the keyword phrase in without setting of the keyword spamming alarms off.
There are many search engine promotion opportunities available to you and the list keeps growing. Stay up-to-date on the latest trends. Look for tips that will help you get more pages on top of the search engines.