Additional Web Services

Private Visitor Tracker

I will install a private visitor and statistics tracker on your website that will show you where your visitors are coming from, what search engines they used, what keywords they used and more.

This is essential if you want to keep track of your website's performance so you can adjust your marketing later on. With your website's performance statistics in hand we can make adjustments to the website's rankings, improve visitor experience and ultimately, make you more sales or get you more enquiries.

Have a look at what the tracker shows you : Click Here

This tracker is very basic by fairly comprehensive and give you some nice useable stats, but if you are serious about your websites performance metrics, and want in depth stats about your website's bounce rate, visitor profiles, visitor trends and much more, then see my Advanced Analytics section below about Google Analytics (only for people who are serious about their website and who want to constantly track and improve their rankings and conversions).

Advanced Web Stats And Analytics

Without proper statistics to watch and monitor your site's performance and rankings, you will never really know how well your website is performing. If six months down the line you want to improve your conversion because you are not getting enquiries and you are not satisfied with the site's performance, how are you going to know which metric should be adjusted?

Where is your site ranking? What is your site's bounce rate? What Keywords are being used? What pages are being surfed by your visitors? How many visitors are you getting? Where are they from? There are hundreds of metrics that you would want to know once you start to get serious about your website and do not just treat it like a hobby. Without these stats it is almost impossible to measure your site's effectiveness and we can only guess where we have to improve your website.

Do we have to create more links? Do we need to change the text? Do we rank for the right keywords? We will not know unless we have decent website statistics to work from.

I combine two to three different stats packages to get a clear picture of what is going on. I combine two external trackers with on board statistics like awstats to get a clear image of the who, what and where of your site.

I can install and configure both sets for you @ R850 and start tracking your website's performance so we can adjust and improve later on. Often, improvements can be seen in the website as soon as we can establish via the stats what is wrong and make corrections. Your website marketing efforts need a decent stats package, trust me, your site is lost without it.

I can also add even more in depth analysis for you via Crazyegg.com whereby we can physically track and see what pages are being clicked on. Talk to me if you are interested in advanced services like this.

Blog Installation

A blog is like an interactive journal and online forum rolled into one. You write and easily post entries to your blog as often as you like. Then your blog visitors can read and reply to your posts, allowing you to exchange ideas and build a sense of community.

You can publish your newsletter, specials, competitions and just about anything else you want from your desktop. No need to contact me to announce specials or news events and I now do custom blog designs. Talk to me if you want a blog on your website.

Google Indexing And Link Service
(What I Call A Link Run)

Getting directory links or "one way" links from relevant Internet directories is the most valuable "off page" thing you can do to increase your chance of ranking on the search engines.

By getting incoming links from respected and trusted Internet directories will increase your website's own "trust" factor with the search engines. Every link from a directory is a "vote" for your site and will help your site to gain rankings in the search engines.

One way links are valuable in that you get a one way link from another website and do not have to link back to that directory as per a "Link Exchange".

* Note : This is a long term strategy, so if you are serious about your website's performance in the long term on the Internet, you will take the long view with this option. It takes time and hard work to get good quality incoming links to your website and it takes time for the search engines to credit you for those links. Getting incoming links to your website is a continuous long term process.

I have more than one option when it comes to Link Runs and it may take several to acquire sufficient links to rank well.

I also offer advanced marketing advice and services for people serious about search engine rankings. I suggest you email me with the details of your site for further advice.  Please Click Here for More Information On Link Packages

PPC Campaign Management

Pay Per Click (PPC) advertising on the largest search engine in the world. Includes keyword database for your industry, make up of adds and management of ad campaign. Allows for excellent target marketing.

You only pay for the clicks. You specify your budget (I suggest minimum of R500 pm) and I will market your website for you. You can start attracting traffic immediately.

When someone types in a search for your keyword, your advert will appear alongside the natural search results. Click Here For a example and note the little text adds on the right hand side and at the top.

Note: Pay Per Click advertising on Google is both Art and Science as you need to know a bunch of things about keywords and marketing on the search engines if you want to be successful at Google Adwords.  You can lose a lot of money if you do not know what you are doing.  Google looks at a myriad of factors when it comes to advertising your site Google Adwords and many of the factors present in normal Search Engine Optimisation need to be present in pages used on Adwords as well.  I also suggest you combine a PPC campaign with an Advanced Web Stats install so you can track and monitor your add spend and effectiveness closely.

Read this page for more of an overview of PPC advertising and then talk to me if you want to start a Pay Per Click campaign on Google to get maximum ROI.

If you want to send newsletters via email to your customers and prospect lists there are MANY considerations.  The biggest being that you must comply with SPAM laws or your website will be shut down faster than you can blink an eye and you may even face criminal charges.  It takes just ONE complaint from some silly person who subscribed to your newsletter to complain and you can be in big trouble. 

You also need to be able to handle people who want to subscribe and unsubscribe and change their details. This can become impossible if you want to try and do this by hand in your local email client such as Outlook Express or Microsoft Outlook. Imagine a list of 1000 people and they are sending you removal requests, change of email requests, etc etc.. You will need to manage it by hand.

You can also get into trouble with your ISP like Mweb or Telkom if they pick up that you are sending bulk emails on a regular basis.  Your hosting provider for your website may also shut you down if they see you are sending bulk emails just to make sure you are not spamming.

I DO NOT recommend that you try and run an email newsletter from your desktop PC, it is cumbersome and may get you into trouble if you do not comply with spam laws.

The best and most efficient way to send bulk email newsletters is via a TRUSTED 3rd part system like GetResponse.com

It is one of the most recognized email newsletter and follow-up systems on the Internet; and there's good reason. GetResponse.com uses some of the fastest and most reliable email servers available and complies with all spam laws.

They are well known and respected and will ease the pain of running an email newsletter considerably.  But they offer more than just an email news letter, they also offer automated autoresponder services that allows you to set up a sequence of emails in advance like a training course that will email subscribers on auto at specified intervals.

Just take a look at what you get with GetResponse.com

• - Personalization of emails
• - Unlimited follow-ups
• - Complete import and export features
• - Send a broadcast email to your entire list all in one shot
• - Attach files to any or all of your autoresponses
• - Track your leads and responses
• - Your choice of 19 different domains names to send from
• - Send HTML-enhanced messages
• - Your own "confirmation" screen
• - Selective broadcasting
• - Block unwanted email addresses
• - Bounce-back management
• - Full activity reports via email
• - Free, unlimited technical support - much, much more!

As you can see, this is way more than your everyday run-of- the-mill autoresponder and email newsletter systems - using any other just doesn't make good business sense and is a waste of your time and energy.

Talk to me if you want more info on Email Newsletters or visit GetResponse.com for more info.